Page 16 - RENCANA INDUK GEOPARK BAYAH DOME

2.13.4 Amenitas ....................................................................................................................................... 112
2.13.5 Aktivitas ........................................................................................................................................ 114
2.13.6 Potensi Geoproduk ................................................................................................................... 115
2.13.7 Pasar Wisatawan ....................................................................................................................... 117
2.13.8 Sumber Daya Manusia Pariwisata di Kabupaten Lebak ............................................ 118
2.14 Pariwisata Berkualitas ........................................................................................................................... 119
2.14.1 Indikator dalam Pariwisata Berkualitas .......................................................................... 120
2.14.2 Pariwisata Berkualitas, Pariwisata Berkelanjutan, dan Geopark .......................... 120
BAB III VISI DAN ASPIRASI ..................................................................................................................... 122
3.1. Perumusan Potensi dan Masalah ....................................................................................................... 123
3.2. Isu Strategis ................................................................................................................................................ 123
3.3. Prinsip Pengembangan Geopark ........................................................................................................ 127
3.4. Visi dan Misi Pengembangan Geopark ............................................................................................ 129
3.4.1 Visi Geopark Bayah Dome ......................................................................................................... 129
3.4.2 Misi Geopark Bayah Dome ........................................................................................................ 129
3.5. Tujuan dan Sasaran Pengembangan Geopark .............................................................................. 130
3.5.1 Tujuan Pengembangan Geopark Bayah Dome ................................................................. 130
3.5.2 Sasaran Pengembangan Geopark Bayah Dome ............................................................... 130
BAB IV KEBIJAKAN DAN STRATEGI PENGEMBANGAN .................................................................. 132
4.1. Strategi Pengembangan Geopark ...................................................................................................... 133
4.2. Arah Kebijakan dan Pengembangan Geopark .............................................................................. 135
4.3. Rencana Pengembangan Jalur-Jalur Wisata .................................................................................. 144
BAB V PENGELOLAAN GEOPARK BAYAH DOME ............................................................................. 164
5.1. Struktur dan Lembaga Pengelola ...................................................................................................... 165
5.1.1. Pengelolaan Geopark Bayah Dome ....................................................................................... 166
5.1.2. Keterkaitan Geopark Bayah Dome dan TNGHS ................................................................ 171
5.1.3. Kemitraan dalam Pariwisata ................................................................................................... 172
5.2. Pengelolaan Produk Pariwisata, Rencana Branding dan Pemasaran Geopark .............. 172
5.2.1. Pengelolaan Produk Pariwisata.............................................................................................. 172
5.2.2. Rencana Branding ........................................................................................................................ 173
5.2.3. Pengembangan Pemasaran Geopark .................................................................................... 182
5.2.4. Pengembangan Strategi Pemasaran Untuk Geopark ..................................................... 183
5.2.5. Pengembangan Produk/Jasa Pariwisata Untuk Geopark Guided (Broad Tour) 186
5.2.6. Strategi Penetapan Harga (Price) Geopark Bayah Dome ............................................. 189
5.2.7. Saluran Pemasaran/Channel ................................................................................................... 189
5.2.8. Pengembangan Promosi (Promotion) Geopark Bayah Dome.................................... 191
5.2.9. Sarana-Prasana/ Physical Evidence Geopark ................................................................... 197
5.2.10. Sumber Daya Manusia/People di Geopark ..................................................................... 201
5.2.11. Analisis SWOT di Kawasan Geopark Bayah Dome ...................................................... 202
5.3. Potensi Investasi di Geopark Bayah Dome .................................................................................... 208
5.3.1. Konsep Ekonomi dalam Pengembangan Pariwisata ..................................................... 208
5.3.2. Potensi Investasi Pengembangan Geopark Bayah Dome ............................................. 213
BAB VI MATRIKS RENCANA AKSI PENGEMBANGAN GEOPARK ................................................. 220
6.1. Tahapan Pelaksanaan ............................................................................................................................. 221
6.2. Indikasi Program ...................................................................................................................................... 221
DAFTAR PUSTAKA ..................................................................................................................................... 249

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